Nursery website checklist

24 things parents and inspectors look for. Open your website on a phone, then work down the list. It takes about ten minutes.

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First impressions, on a phone

Your web address shows a padlock, not “Not secure”Parents won’t type their details into a page their browser warns them about.
Text is readable without pinching or zoomingOpen your site on a phone, at night, with one hand. That’s how most parents see it.
Fees, term dates and news are from this yearOld dates make parents wonder whether you’re still open.
No placeholder text or broken images anywhere“Lorem ipsum” and empty boxes say nobody has looked in a while.
Phone number and address can be tapped to call or get directions

What parents are looking for

Your fees, session times and how funded hours workThe question parents most want answered, and most often can’t find.
What a day looks like: rooms, routines, meals and naps
How you handle allergies and dietary needs
Who they’ll meet: your team, their qualifications and paediatric first aid
A simple way to book a visit or join the waiting listA short form or a clear email address. No account, no app download.
Photos of your rooms, garden or team, not stock photosNo photos you can share? Rooms, outdoor space and illustrative images work well.

What inspectors and the EYFS expect parents can find

Your latest inspection outcome, linked to the full reportOfsted, Care Inspectorate Wales or the Care Inspectorate, depending on your nation.
Your safeguarding policy and who your safeguarding lead is
How you support children with SEND
Your complaints procedure, including how to contact your regulator
Your key person approach and how you share learning with families
Policies dated within the last yearAn out-of-date policy is easy to spot and easy to fix.

Found on Google

Searching “nursery near me” in your area shows your setting
Your Google Business Profile has the same hours, phone and address as your websiteMismatched details are one of the most common things we see.
You reply to Google reviews, good and bad

Privacy and access

No close-up, face-on photos of children, and never with namesPhotos on school and nursery websites are being scraped and misused with AI. Rooms, hands at work, children from behind or illustrative images are safer.
There’s a privacy notice explaining what your forms collect
No cookie banner you don’t need, and no tracking you didn’t ask for
Images have descriptions and links make sense out of contextThis helps parents using screen readers, and it’s good for Google too.

Rather we checked for you?

Send us your setting’s name. Within two working days we’ll reply with a short, honest note on what parents see today and what we’d change first. Free, and no sales call unless you ask for one.

Get a free website check